After the Senckenberg Gesellschaft für Naturforschung celebrated its 200th anniversary in 2017, the 200th birthday of the Senckenberg Natural History Museum in Frankfurt is now upon us. The museum is celebrating its anniversary under the motto “Museum for Tomorrow.” Based on 20 selected objects, the history and the current state of the museum and the collections are presented – as a decentralized exhibition in the museum that leads through many rooms and topics, as a poster campaign and an exhibition brochure, with clips in the social media, as a digitally guided tour in the Mediaguide as well as on the project website museumfortomorrow.de. Special anniversary tours offer an in-depth look at the institution’s history and future.